Head of Brand and Marketing | 駐日英国大使館の求人詳細

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更新日 2024-11-01
掲載開始日 2024-11-01

Head of Brand and Marketing

NEW

直接採用
マネージャーレベル
ワークライフバランス
テレワーク
完全週休2日制
面接1回のみ
語学を活かせる
英語を活かせる

企業名	駐日英国大使館
職種	官公庁/団体 - 官公庁
業種	官公庁・団体
勤務地	アジア日本東京都千代田区
仕事内容	Main Purpose of Job: This is a key role at the heart of the Japan Network. You will lead planning and delivery of marketing and communications campaigns linked to key strategic comms themes including the UK’s presence at Expo 2025. You will also act as brand leader for the Japan Network, ensuring that global UK government branding campaigns are effectively localised for the Japan market, and act as the lead marketing advisor to other Japan Network departments, particularly trade and investment sector teams. As part of the leadership of the Media, Communications and Marketing Team, reporting to the Team Leader, you will ensure colleagues deliver against an ambitious marketing communications strategy, whilst building team capability and ensuring the team has high levels of motivation and wellbeing. What the Jobholder will be Expected to Achieve: Excellent people management and leadership (25%) including: Line management of Communications Officers up to four staff. Oversight of staff’s internal/external stakeholder engagement (partners across government, private sector partners, sponsors and outside agencies). Confident engagement with senior management, providing recommendations and supporting Head of MCM; deputise for Head of MCM when required; role in Crisis Media team. Deliver strategic marketing communications campaigns and effective project management (50%): Devise and deliver value-added cross-departmental campaigns for the Japan Network that deliver on key multi-year Country Plan objectives, working with colleagues across the network to develop robust and well-resourced marketing and communications strategies. Evaluate targeted, project-based communications strategies in line with the Japan Network’s regular business planning. Advise and work with relevant FCDO departments and Department of Business and Trade’s individual trade and investment teams, to focus communications and marketing activity on the areas of greatest opportunity, improving perceptions of the UK and delivering measurable outcomes. Oversee project management of marketing and communications activities. Apply marketing insight and deep understanding of Japanese market and trends to appropriate global HMG campaigns to targeted audiences. Act as Japan Network’s brand manager (15%): Responsible for adherence to FCDO and Department of Business and Trade (DBT) global brand guidelines, in communication with global and regional brand managers for DBT. Develop Japan Network guidelines on branding when needed. Ensure delivery of high-impact content, including physical marketing collateral, imagery, video and multi-media. Ensure cross Japan network campaigns, events and activities have the correct branding and are of appropriate quality and tone. Lead integration of His Majesty’s Government (HMG) priorities into Japan Network communications and marketing activities (10%) including: Understanding of global HMG priorities, Department of International Trade priorities in Japan and APAC region, internal planning and monitoring tools such OASIS model and Japan Network country business plan. Identify funding needs, bidding for and managing FY marketing funds and ad-hoc campaign funds (including global GREAT campaigns and project-based budgets). Secure and manage private sponsorship for marketing campaigns, ensuring effective relationship management with sponsors. Resources Managed (Staff and Expenditure): Responsible for team of up to 4 communications staff. Budgets: marketing spend, GREAT campaign and project-based funding. Access to wider departmental budgets for travel, entertainment and learning and development. External agencies and sponsors (project based). 【応募〆切は11月24日(日)】英国大使館求人サイト (https://fco.tal.net/)よりご応募ください。
企業について（社風など）	The British Government is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
勤務時間	通常勤務時間：9:00-17:30（コアタイム：10:00-16:00）
応募条件	Essential qualifications, skills and experience 7+ years professional experience, including in marketing and communications positions with a public or private-sector organisation Experience managing diverse staff Deep understanding of Japanese audience and market Strong data analysis skills Proven skills in strategy design, digital marketing and managing complex communications campaigns. Experience working with and briefing external agencies Deep country knowledge and proven ability to engage Japanese audiences Strong IT skills, (including standard Microsoft Office programmes and familiarity with latest digital tools)
英語能力	流暢 (TOEIC 865点以上)
日本語能力	流暢（日本語能力試験1級又はN1)
年収	日本・円 1000万円〜 1200万円
給与に関する説明	基本給与（月額774,527円）通勤手当（月額35,000円を上限）社会保険完備（雇用保険・労災保険・健康保険・厚生年金）【備考】月額基本給について ※年額基本給の14分の1 ※追加支給月は6月と12月（在籍期間に応じて日割計算）
休日	完全週休2日制（土日）英国及び日本の祝日のうち12日有給休暇（年間25日）傷病休暇慶弔休暇
契約期間	Full-time, Permanent
最寄り駅	東京メトロ半蔵門線「半蔵門駅」より徒歩約7分